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April 9, 2026 Steve Frothingham
General

China's XDS comes 'direct from China' with — surprise — a focus on IBD sales

SANTA MONICA, Calif. (BRAIN) — X-Lab is generating considerable attention in the consumer cycling media for its bargain-priced road and gravel models, with the narrative often focusing on the brand's direct-from-the-Chinese-factory cost savings. Less noted is that X-Lab is not quite a direct operation: It's decided to focus on sales through independent bike shops instead of the consumer-direct focus of most new market entrants in recent years.

April 9, 2026 Associated Press
General

XDS Launches X-LAB Worldwide With Vertical Integration Model to Improve Economics for Dealers and Riders

LOS ANGELES, April 8, 2026 /PRNewswire/ -- XDS, one of the world’s largest bicycle manufacturers, today announces the global expansion of X-LAB, a vertically integrated performance bicycle platform, to fifteen new markets including the US, Norway, Japan and Australia. The rollout introduces nine models spanning road, gravel, urban, and electric categories, including X-LAB’s first gravel and electric platforms.

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