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April 22, 2026 The Ride with Ben Delaney
General

Obliterating bike industry pricing: X-Lab launches in North America

After making bikes for other brands for three decades, XDS recently launched its own brand, X-Lab, with unheard-of pricing. In April, X-Lab debuted in North America at the Sea Otter Classic. I chatted with head of international growth Patrick Pan about where the brand came from, and where it wants to go.

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