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April 28, 2026 James Huang
General

Let’s talk about X-Lab

The ultra-low prices and Chinese production are what’s grabbing the headlines, but what you should really care about is how vertical integration could potentially upend the industry.

April 22, 2026 The Ride with Ben Delaney
General

Obliterating bike industry pricing: X-Lab launches in North America

After making bikes for other brands for three decades, XDS recently launched its own brand, X-Lab, with unheard-of pricing. In April, X-Lab debuted in North America at the Sea Otter Classic. I chatted with head of international growth Patrick Pan about where the brand came from, and where it wants to go.

April 9, 2026 Steve Frothingham
General

China's XDS comes 'direct from China' with — surprise — a focus on IBD sales

SANTA MONICA, Calif. (BRAIN) — X-Lab is generating considerable attention in the consumer cycling media for its bargain-priced road and gravel models, with the narrative often focusing on the brand's direct-from-the-Chinese-factory cost savings. Less noted is that X-Lab is not quite a direct operation: It's decided to focus on sales through independent bike shops instead of the consumer-direct focus of most new market entrants in recent years.

April 9, 2026 Associated Press
General

XDS Launches X-LAB Worldwide With Vertical Integration Model to Improve Economics for Dealers and Riders

LOS ANGELES, April 8, 2026 /PRNewswire/ -- XDS, one of the world’s largest bicycle manufacturers, today announces the global expansion of X-LAB, a vertically integrated performance bicycle platform, to fifteen new markets including the US, Norway, Japan and Australia. The rollout introduces nine models spanning road, gravel, urban, and electric categories, including X-LAB’s first gravel and electric platforms.

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